{"id":827,"date":"2014-07-07T01:23:01","date_gmt":"2014-07-07T01:23:01","guid":{"rendered":"http:\/\/www.kevindavisphoto.com\/blog\/?p=827"},"modified":"2014-07-07T03:56:58","modified_gmt":"2014-07-07T03:56:58","slug":"book-marketing-using-a-qr-code","status":"publish","type":"post","link":"https:\/\/www.kevindavisphoto.com\/blog\/book-marketing-using-a-qr-code\/","title":{"rendered":"Book Marketing – Using a QR Code"},"content":{"rendered":"

I recently published an eBook, a travel guide.\u00a0 You can see it\u00a0 here: on Amazon.com.<\/a><\/p>\n

If you write a travel guide to any place, the smart play is to sell a print book in a gift shop at that place.\u00a0 But my book is an eBook and not available in print (yet).\u00a0 If I can’t sell it in gift shops, then how to market the eBook to local tourists?<\/p>\n

\"\"<\/a><\/p>\n

If you write an eBook, a purely digital thing, the smart way to advertise it is digitally; click this link – buy it now. Yet, because my book is a visitor guide, a very local subject, I have not found a website venue that is both very good and local.<\/p>\n

My idea is to distribute some “rack cards” where local tourist literature is displayed. It’s not ideal because it’s difficult to convert a piece of paper into a digital sale.\u00a0 This is exactly the purpose of QR Codes.\u00a0 A QR code is like a web link, a URL, but for cameras.<\/p>\n

I have never been a fan of QR codes because, until recently, I did not have a “smart” phone capable of recognizing QR codes.\u00a0 But I am warming up to QR codes now.\u00a0 For a subset of the tourist population, a QR code on my printed card will allow people to quickly find my eBook, look at the preview pages, and maybe purchase it.<\/p>\n

How does a person get a QR code?\u00a0 Apparently anybody can generate a QR code for just about anything.\u00a0 It’s free.\u00a0 Although you can pay for a subscription that provides interesting features, such as tracking the number of people who actually use your code, this is not required.<\/p>\n

Here are just a few of the many websites that can generate QR codes for free:
\nbeqrious.com<\/a>
\ngoqr.me<\/a>
\nunitag.io<\/a><\/p>\n

Some QR sites (e.g. http:\/\/www.visualead.com) require you to sign-in or sign-up before you are allowed to download the resulting graphic file of your QR code.<\/p>\n

Who actually uses QR codes?\u00a0 Here is some interesting data at QRstuff.com
\nq1-2014-qr-code-trends<\/a><\/p>\n

Somewhere I have seen a QR code displayed on a website.\u00a0 What’s the point to that?\u00a0\u00a0 It’s just … I mean … technology … it’s stupid, right?<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently published an eBook, a travel guide.\u00a0 You can see it\u00a0 here: on Amazon.com. If you write a travel guide to any place, the smart play is to sell a print book in a gift shop at that place.\u00a0 But my book is an eBook and not available in print (yet).\u00a0 If I can’t […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,55],"tags":[115,116,117],"class_list":["post-827","post","type-post","status-publish","format-standard","hentry","category-book","category-maine","tag-ebook","tag-marketing","tag-qr-code"],"_links":{"self":[{"href":"https:\/\/www.kevindavisphoto.com\/blog\/wp-json\/wp\/v2\/posts\/827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kevindavisphoto.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kevindavisphoto.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kevindavisphoto.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kevindavisphoto.com\/blog\/wp-json\/wp\/v2\/comments?post=827"}],"version-history":[{"count":5,"href":"https:\/\/www.kevindavisphoto.com\/blog\/wp-json\/wp\/v2\/posts\/827\/revisions"}],"predecessor-version":[{"id":833,"href":"https:\/\/www.kevindavisphoto.com\/blog\/wp-json\/wp\/v2\/posts\/827\/revisions\/833"}],"wp:attachment":[{"href":"https:\/\/www.kevindavisphoto.com\/blog\/wp-json\/wp\/v2\/media?parent=827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kevindavisphoto.com\/blog\/wp-json\/wp\/v2\/categories?post=827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kevindavisphoto.com\/blog\/wp-json\/wp\/v2\/tags?post=827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}