Maybe you wanted a web domain name <YourName>.com, but it was taken by someone else. This conflict is being blown apart, beginning in 2014 and onward. There are more than 1600 applications to create new top level domain names.
Think about what your new domain name could be.
<YourName>.music, <YourName>.blog, <YourName>.cool, <YourName>.tech, <YourName>.now
At a glance, here are just some of the proposed new domains
http://www.1and1.com/new-top-level-domains
I can easily imagine there will be millions of dollars spend on securing new domain names.
Just think how many people will want to own HipHop.music or HowTo.book